The deliberate attempt to influence the attitudes or behavior of another person in a situation in which the person has some freedom of choice is called: persuasion.
Accessibility has been discussed in connection to attitudes frequently in social psychology. That is, accessible attitudes are those that can be summoned up rapidly. Less accessible attitudes tend to be weaker, more susceptible to persuasion, and less propensity to predict behavior. Persuasion is the process by which messages from other individuals can affect a person's attitudes or behavior without putting them under pressure. Other things can also have an impact on someone's views and behavior. The act of persuading someone to do something or alter their view is another definition of persuasion. Like how kids use persuasion to gain permission to do certain things, skilled marketers use persuasion to persuade people to buy stuff.
people tended to live and work with people who had the same job as themselves, thus forming social classes. social rank depended on the power and wealth related to one's job.
