Based on my observations, the earth rotates from west to east about the axis of rotation. The counter-clockwise rotation of the earth is as viewed from the North Pole star Polaris.
My observations supporting the counter-clockwise rotation of the earth are:
The Sun rises in the east and sets in the west.
All celestial objects including the stars and the moon rise in the east and set in the west.
The rotation is the result of the strong geomagnetic field of the earth. It is also responsible for the formation of day and night on the planet.