You may be asking about the different between central and peripheral route. The distinction between the central and peripheral routes is that they are the central and peripheral routes to persuasion, respectively. The central route to persuasion happens when a person is convinced by the message's content. When a person is convinced by anything other than the message's content, this is known as a peripheral route to persuasion.
Peripheral Route Processing (also known as Peripheral Route To Persuasion) happens when someone assesses a communication, like as an advertising, based on physical beauty, background music, or other surface-level features rather of the message's real substance.
When message interpretation is characterized by careful analysis of the concerns and arguments used to persuade, central route processing occurs. The reasoning influences people's decisions in central route processing.
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