Question

Personal, informal exchanges of communication that customers share with one another about products, brands, and companies are best described as _______.

Answer 1

Personal, casual exchanges of communication that customers share with one another about products, labels, and businesses are best described as word-of-mouth communication.

What is a word of mouth communication?

Word of mouth or viva voce is the expiration of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a standard form of word-of-mouth communication where one person tells others a novel about a real event or something made up. Examples include product giveaways, brand ambassador schedules, and buzzworthy learnings created for consumers and influencers.

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