Question

chegg marketing research should only be conducted when there is a need to make a decision, and information is needed for decision-making purposes.

Answer 1

Marketing research should be only conducted when there is a need to make a decision by firms and do not have information available to guide decision-making.

Marketing research tends to help in reducing the uncertainty surrounding the decisions to be made. So marketing research cannot itself make the decisions, and guarantee success. As it serves marketing management by providing information which is relevant to decision-making.

In order to collect insights from your target audience, marketing research plays an important role, as it focuses on the opinions and attitudes of the target audiences which would help one to evaluate current products and services.

Hence, marketing research links the consumer to the marketer.

To learn more about marketing research here:

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