Gladwell's portrayal of Paco's upbringing and physical attractiveness made the readers admire him as much as Gladwell does.
Gladwell recounts Paco's upbringing and physical appearance in great length and clarity. He is quite objective about Underhill's character.
MalcolmGladwell highlights PacoUnderhill and his meticulous examination of consumers from the moment they walk into the store, as well as several elements related with the customer's decision to purchase the goods.
Gladwell examines Underhill's idea of "retail anthropology." Gladwell explains how buyers act when they are bombarded with commercials, and his arguments are validated by Underhill's research. Gladwell also mentions "the Decompression Zone," as described by Underhill, the store's entrance area where he advises not to put anything.
Thus this the effect on the readers of Gladwell's description of pacounderhills.
