1) One of the company's well-known brands, or one of the Alshaya brands, is H&M. The corporation operates under a franchising system and owns numerous brands. The core benefits of the brand are those that are associated with the company's core, actual, and augmented products. Since the core benefits (which have to do with finding or creating the best product) are regarded as the brand's primary goal or benefit, H&M receives high fashion at the most affordable price.
2) Convenience items, speciality items, shopping items, and unsought items make up Alshaya's four product classifications. H&M, which is categorized under shopping products, is one of the most popular brands in Alshaya brands. Because of its high unit value, high quality, and high degree of durability, products tend to be purchased less frequently.
3) The product segmentation is essential and significant to the brand and to Alshaya brands business. These segments are (a) demographic and (b) behavioral. Due to the nature of comprehending categories like business-to-business and business-to-consumer connections, using segments like age, gender, income level, geography, education, ethnicity, purchasing habits, user status, spending habits, and brand interactions in the market
The unmatched proficiency in regional operations and superior market knowledge are the sources of equity for each specific Alshaya brand. Alshaya's constant goal is to put the needs of its clients first and keep them at the heart of everything it does. The company makes investments in its operational intelligence, talent, talent development, and collaborations.
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