Question

List and briefly explain three major problems in accurately measuring public opinion.

Answer 1

The three main problems in accurately measuring public opinion can be related to:

1. Type of research
2. Investigation format
3. Sampling techniques

What is public opinion?

Corresponds to a concept about people's opinion on a subject, such as the environment and politics for example. It can be based on common sense and generate a homogeneity of thought.

The measurement of public opinion is carried out by political scientists who, through the scientific method, investigate the subject, in order to find results for the understanding of society and individuals in relation to their needs, thoughts and culture, for example.

However, there are often challenges in measuring public opinion due to the type of data collection used, with question format that can generate ambiguity or bias and do not actually reflect the opinion of individuals.

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