Question

bic, which is widely known for producing ballpoint pens and related writing products, tried to introduce bic disposable underwear. the reason this new product failed is likely because of a. ineffective branding. b. overestimation of market size. c. poor timing. d. technical problems. e. the failure to match product offerings to customer needs.

Answer 1

Bic tried to introduce bic disposable underwear and the reason this new product failed is likely because of A. ineffective branding.

What is a brand?

A brand is a product, service, or concept which is publicly differentiated from other products, services, or concepts in order to facilitate communication and marketing. Branding is the process of developing and disseminating the brand name, as well as its characteristics and personality.

In consumer communication, too much emphasis is placed on product attributes and not enough on brand benefits. Trying to make too many points in your brand communication rather than focusing on one or two key points of differentiation. Changing your brand's positioning and message on a regular basis.

The correct answer is ineffective branding because the brand is well-known for writing products such as pens rather than a disposable inner ear brand. People were unable to relate to it, so it failed.

The remaining options are incorrect because timing cannot be linked, there were no technical glitches, and the market size was appropriate because it was released on a smaller scale.

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