Teenage girls are the main market for Delia's, a clothes company. The business coordinates marketing for its websites, catalogs, and physical stores. In its catalog, print commercials, and internet, it employs the same models. Delia's attempts to ensure that all facets of their PR initiatives, sales promotions, and advertising are consistent. We can deduce that Delia's is utilizing integrated marketing communication from this information.
According to Schultz and Schultz (Schultz and Schultz, p. 19), the idea of integrated marketing communication (IMC) was first proposed in the 1980s and has since altered how communicators and marketers interact and conduct business. IMC is described by the American Marketing Association as "a planning process meant to ensure that all brand contacts for a product, service, or organization received by a consumer or prospect are relevant to that person and consistent across time."
In order to make a brand's messaging consistent across all of the media that it utilizes to reach its target audience, a method known as integrated marketing communications (IMC) is used. It is a tactical technique that serves as a strategic framework for all marketing channels' communication.
Learn more about integrated marketing communications here
brainly.com/question/14691440
#SPJ4
