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11 months ago

do you beleive sending targeted advertising information to a computer using cookies is objectionable? why or why not?

1 answer:

4 0

No, I feel that targeted advertising with cookies is not at all objectionable; rather, it is a very efficient technique for an organization to advertise and promote its products or services.

We commonly see files and pop-ups in our browsers when browsing the internet; these are cookies, and we typically encounter them at sites that we frequently visit. I feel that this is not at all offensive, but rather an efficient method of advertising and marketing things by segmenting the appropriate audience or prospective business.

Targeted advertising, or those customized ones that follow you across the internet containing products that you might really desire, have a lot of negative connotations: they're creepy, misleading, and possibly humiliating, among other things.

A cookie is a piece of software that allows websites to access data saved on the hard disk of a user. This enables them to recognize a visitor when he returns to their site, but only if the user has already identified himself with personal data that permits him to be recognized. For each new user, each new cookie generates a unique identifying code. These cookies can only be acquired for usage when the user directly visits the website server or via a third-party tag.

For more information on Cookies, visit :

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the annual pre-tax cost of debt is 10.56%

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the beore-tax component cost of debt will be the actual market rate of the bonds, as they offer an interest rate of 11% but are selling at 104 points not at par thus, there is a difference between the rates.

We solve for the rate which makes the coupon and maturity 104

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PV of the coupon payment

$C \times \frac{1-(1+r)^{-time} }{rate} = PV\\$

C 5.500 (100 x 11%/2)

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rate 0.052787474

$5.5 \times \frac{1-(1+0.0527874736258532)^{-60} }{0.0527874736258532} = PV\\$

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