The kind of customer an innovation is intended for determines the innovation's nature. For one group of clients, the same innovation might be ongoing, while for another, it might be dynamically ongoing.
Innovation is the process of coming up with fresh concepts, items, or approaches to problems. Innovation frequently entails taking a fresh look at an existing concept or item with the intention of making it better. Product, process, and business model innovation are the three main categories, yet experts seldom ever agree on a single set of innovation types.
Product Innovation includes the development of a new product or the improvement of an existing one
Process innovation is focused with enhancing the procedures involved in developing, delivering, and sustaining a product or service as opposed to product innovation, which focuses on improving the product or service itself.
A larger and more complicated concept than product or process innovation is business model innovation.
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