Cross-Functional Team.
Cross-functional teams are collections of employees from many departments within a business, such as marketing, product, sales, and customer success. These can be working groups where each participant is a part of both their functional team and the cross-functional team, or they can be the main organisational structure.
Because of the rising demand from customers for a consistent, highly personalised, hands-on customer experience, cross-functional teams are becoming more and more common. Cross-functional teams can be advantageous in the following ways:
1. greater cooperation between functional domains
2. greater innovation in processes and products
3. lower cycle times for important consumer touchpoints
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