An example of a company that has changed its marketing or advertising messages based on consumer feedback is Natura & Co, which is a Brazilian company and stands out as the second largest direct selling company in the world.
<h3 /><h3>How has the company changed its marketing?</h3>
The company that operates in the cosmetics sector carried out a repositioning of the brand through evaluation research, construction of a new visual identity and brand consolidation, changing the concept of the brand, as an innovative company with serious concerns about socio-environmental responsibility.
Natura also demonstrates through its communication, production and commercialization attitudes that collaborate for social development, such as support for small producers, use of inputs and sustainable material in its products.
Therefore, it is concluded that, like the Brazilian company Natura, companies seek a rebranding to change the consumer's perception favorably, aligning with their principles and values, generating greater positioning and competitiveness in the sector.
Find out more about rebranding here:
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