The four different market structures determine profitability.
perfect competition, monopolistic competition, oligopoly, and monopoly.
Profitability is a measure of an organization's profit relative to its costs. A more efficient organization earns higher profit margins than an inefficient organization that must spend more to achieve the same profit.
Profitability is measured in terms of income and expenses. Income is the money generated by a company's activities. For example, if you produce and sell crops or livestock, income will be generated. However, the money that flows into the business, such as borrowing money, is not income.
The accounting definition of profitability is when a company's total revenue exceeds its total expenses. This number is called net income, or income minus expenses, according to Iowa State University. Revenue is the total income generated by the company.
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