Question

in a(n) distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

Answer 1

In a traditional distribution structure, an importer controls a fixed supply of goods and the marketing system develops around the philosophy of selling a limited supply of goods at high prices to a small number of affluent customers.

An additional middleman is frequently added to the distribution chain when using a traditional method of distribution. The traditional channel of distribution includes wholesalers in addition to the consumer and the company.

A wholesaler is a particular kind of company that buys products in large quantities from manufacturers and then sells them to retailers. Because of economies of scale, wholesalers can make money by offering their items to several retailers at a premium price.

To read about retailers see:

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