Sun City management must be creative, While directing managerial tasks including planning, organizing, leading, and controlling.
Each continent needs to have someone in charge of making sure the appropriate planning is done for each potential client base while taking into account its cultural, political, and economic functions. The corporate philosophy and overarching organizational plan of Sun City Group, which has its headquarters in the United States, must be shared by all of the heads.
Second, a campaign to educate people about the many advantages of surfing must be created, especially in countries like Asia and eastern Europe. Surfing can be marketed as a stress-relieving pastime for business people and a family vacation activity for those wishing to relax.
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