Answer:
- <u>an airline targeting customers with over 500k miles of travel on its airline</u>
Explanation:
Note, the focus of behavioral segmentation is to identify and separate the marketing strategy used on clients/customers based on mainly their behavior, and not on demography (age, gender, etc) or geography.
Hence, the best scenario from the above options is that of an airline that targets customers with over 500k miles of travel on its airline. In other words, their traveling behavior (distances covered) is the basis why they are targeted, without consideration of demography or their geography.
Answer:
$1,423.39
Explanation:
For computing the current bond price we use the present value formula i.e to be shown in the attachment below:
Given that,
Future value = $1,000
Rate of interest = 6% ÷ 2 = 3%
NPER = 13 years - 1 year = 12 years × 2 = 24 years
PMT = $1,000 × 11% ÷ 2 = $55
The formula is shown below:
= -PV(Rate;NPER;PMT;FV;type)
After applying the above formula, the current bond price is $1,423.39