In an independent marketing channel, several independent members each attempt to satisfy their own objectives and maximize their profits, often at the expense of the other members.
<h3>What is marketing channel ?</h3>
A marketing channel can be described as the channel that consist people, organizations, and activities necessary to transfer the ownership of goods from the point of production to consumption.
It shoul;d be noted that this can be seen as the way products get to the end-user, the consumer; and is also known as a distribution channel.
Therefore, option B is correct.
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