Answer:
Raise the marketing spend to raise visibility.
Explanation:
In simple words, the best way for the company to hold their position in the market is to strengthen their customer base and this can be done by performing more promotion. By doing so, they can attract more people to use their product and the new company will have to try harder to capture the market.
Thus, the best option for the company is to raise promotional activities.
Answer:
$400 .Since inventory is valued at cost or market value(current replacement cost) whichever is lower .
Therefore value of inventory : $400*8=$3200
Explanation:
Answer:
Increases; Ambiguous effect on equilibrium quantity
Explanation:
This situation states that the supply of hotel rooms decreases and the demand for hotel rooms increases due to the hurricane, so this change will shift both the supply curve and the demand curve in the hotel rooms market.
This will shift the supply curve leftwards and demand curve rightwards, therefore as a result, there is an increase in the equilibrium prices and the effect of this change on the equilibrium quantity is ambiguous because that will be dependent upon the magnitude of the shifts of demand and supply curve.
Answer:
a. $29,496
b. $21,996
Explanation:
a. The Computation of budgeted marketing expense for the fourth quarter is shown below:-
Sales units 2,640
(2400 × 110%)
Variable marketing expenses per unit sold $0.15
Total Variable marketing expenses $396
Fixed Marketing expenses $18,000
Salaries ($6,000 × 3)
Depreciation ($2,500 × 3) $7,500
Insurance ($1,200 × 3) $3,600
Total Fixed marketing expenses $29,100
Budgeted marketing expense
for the fourth quarter $29,496
b. Estimated cash payment for marketing expenses for the fourth quarter = Budgeted marketing expense for the fourth quarter - Depreciation
= $29,496 - $$7500
= $21,996
