Question

Samantha is getting married. she is currently evaluating six different catering companies to cater the reception. what concept helps best explain samantha's consideration set?

Answer 1

Miller's rule concept helps best explain Samantha's consideration set.

Miller's rule advises us to refrain from passing judgment on what others say in order to fully comprehend them before adding our own interpretations.

George Miller claimed that the capacity for absolute judgment and short-term memory were both capped at seven pieces of information in 1956. The fundamental unit of information is the bit or the quantity of information required to decide between two options that are equally likely.

Similar to this, 4 bits of information represent a choice between 16 binary alternatives or 4 sequential binary choices. The channel capacity is the area where ambiguity results in erroneous judgment.

Or, to put it another way, the number of bits that can be successfully transferred across a channel in a specific amount of time.

To learn more about short-term memory refer to:

brainly.com/question/6292992

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