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Natalija [7]
1 year ago
15

Help us create a frozen seafood brand collaboration that will excite younger consumers ?

Business
1 answer:
VikaD [51]1 year ago
8 0

Any individual who purchases products or services for his private use and not for manufacturing or resale exists named a consumer.

<h3>What is the meaning of consumers?</h3>

Any individual who purchases products or services for his private use and not for manufacturing or resale exists named a consumer. A consumer stands as the decision-maker whether or not to buy an object at the store or someone who is affected by advertisement and marketing.  A consumer exists someone who buys items for a non-commercial meaning, either for themselves or for others. Companies utilize consumer marketing movements to sell to consumers. Campaign messaging concentrates on both acquiring potential customers and retaining recent customers.

At Gorton’s Seafood, we have been delighting consumers with our delicious frozen seafood products for years. However, frozen prepared seafood includes the opportunity to achieve better with Millennial & Gen Z consumers. To obtain consumers into the frozen seafood aisle at the grocery store, we stand seeking concepts for frozen seafood “mash-ups” where Gorton’s can partner with another brand, influencer, or celebrity to make an offering that would be more enticing, compelling, and tasty to younger consumers.

The brand partnership should be front and center in these product concepts. An example could be a Gorton’s & Sam Adams beer-battered cod fillet that utilizes Sam Adams beer in the batter, a Heinz ketchup-infused layer that adds a sweet bite, or a Lady Gaga-inspired salmon. The possibilities exist endless and we stand excited to see what original and innovative ideas you come up with!

MindSumo hosts challenges for Frozen Seafood Manufacturers and over 250 other companies to assist develop unique ideas and insights from a community of over 700k millennial.

To learn more about consumers refer to:

brainly.com/question/3227054

#SPJ4

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