Outdoor media have an advantage of high repeat exposure, while a disadvantage is little audience selectivity.
What is meant by outdoor media?
Any advertising places and facilities suited for promotional purposes that are outside, such as billboards, rotating boards, video walls, lampposts, bridge railings, public transit, and public building facades, as further stated in Clause 4.4, are considered outdoor advertising media.
What is the purpose of outdoor media?
Outdoor advertising, commonly referred to as OOH advertising, aims to reach people when they are out of their homes. Outdoor advertising might be able to engage motivated consumers because people are spending more time outside of their homes these days. Outdoor advertising has a plethora of advantages.
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