Question

As lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she is engaging in the _______ stage of the communication process.

Answer 1

As Lynn is working on writing the text that will be incorporated into a new magazine ad for her company’s line of handbags, she is engaging in the encoding stage of the communication process.

What is encoding?

• Humans primarily communicate through encoding and decoding messages. The individual who creates and transmits the message is known as the encoder.
• The encoder must ascertain how the audience will interpret the message and make necessary changes to ensure that the audience interprets the message as intended.
• Encoding is the process of converting ideas into language. The message is transmitted by the encoder using a "medium" such a phone call, email, text message, in-person meeting, or other communication method.

Different signals require different levels of conscious thought when they are encoded. The encoder should also care for any "noise"—such as other messages, distractions, or influences—that could obstruct their message.

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