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Ethos: appeal to credibility
For example someone including a specialist or professional's opinion on a product.
Ex: #1 Doctor Recommended
Ex: Selena Gomez's Favorite Shampoo
SWITZERLAND
Switzerland is a mountainous country in Central Europe with a number of lakes, villages, and high peaks in the Alps. Its cities contain historic districts with attractions such as Bern's Zytglogge clock tower and Lucerne's wooden chapel bridge. Ski resorts and hiking trails are also well-known throughout the country. Banking and banking are significant industries, and Swiss watches and chocolate are world-renowned. Beautiful alpine scenery, high-end timepieces, and rich milk chocolate are all hallmarks of Switzerland. Switzerland is known for its beautiful towns and gorgeous train trips that take visitors across the country's natural surroundings. As a result, these are the main reasons I wish to travel to Switzerland.
