Question

A publisher has a text-only leader board on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings?
A. Yes, the publisher should opt in Image ads to both of ad units.
B. Yes, the publisher should change small square ad unit into large rectangle ad unit.
C. Yes, the publisher should make sure the medium rectangle ad unit comes first in their HTML code.

Answer 1

Answer:

Option B.

Explanation:

On top of a website, a publisher seems to have a text-only scoreboard, as well as a text-only square advertisement slot inside that webpage's material. The square advertisement slot has a low CTR but also has lower CPCs throughout the scoreboard.

So, It's True, the publisher must switch square ad unit into a big rectangle advertisement unit.