Question

Which advertising appeal is being used in the above advertisement?

Answer 1

The answer would be, "C", "Loaded Words".

Answer 2

Answer:

C. Loaded words

Explanation:

The loaded words technique persuades a consumer or audience on buying a product or service by using words and phrases with a strong connotation that appeals to people's emotions. This advertisement used this technique as it presents high-inference words of American football such as "touchdown" and "Goooo!" to persuade a possible consumer that buying "Neat-O" binders is equal to score points and to win.