Question

In what order are the feature, advantage, and benefit presented in the following statement? "This television's solid-state design produces a more vivid picture that will make your television viewing more enjoyable."

Answer 1

Answer: feature, Advantage and benefit

Explanation: FAB statement which is Feature, Advantage and Benefit is a marketing strategy tool that explains what a product or service, what it does, how it benefits a prospective client. The easiest thing to identify in a product is it's feature which are the characteristics about your products, and services. For example, This television's solid-state design represents the feature. Advantages means the edge your product or service has against other competitors eg

More vivid picture- Advantage

While Benefit represents what the client will achieve from the purchase of such good or service eg

that will make your television viewing more enjoyable--- Benefit.

Cheers!