Question

Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing.
A. optional-productB. captive-productC. product lineD. by-productE. product bundle

Answer 1

The given scenario is referred to as product bundle pricing.

Option E

Explanation:

Product bundles consist of various individual products or services sold as a merged package to consumers. For particular, brand bundles consisting of complementary products or, less often, similar products are considered "package deals."

When retailers sell multiples of exactly the same items, it is usually called "a multipack," not a package of items.  

For example, a stationary meal in a restaurant or a beach package that contains sunscreen, sand-sheets, towels, and flip-flops as just a product that can be purchased.

Many stores only market many stock products in a consumer package rather than as single or packaged pieces. The package generally costs less for retailers selling identical items separately and as part of a consumer bundle than if a buyer bought the items separately.