Answer:
Focused differentiation strategy.
Explanation:
The Five Generic Competitive Strategies are:
-Low-cost provider. Striving to achieve lower overall costs than rivals and appealing to a broad spectrum of customers, usually by underpricing rivals.
-Broad differentiation
. Seeking to differentiate the firm’s product or service from rivals’ in ways that will appeal to a broad spectrum of buyers.
-Focused low-cost
. Concentrating on a narrow buyer segment (or market niche) and outcompeting rivals by having lower costs than rivals and thus being able to serve niche members at a lower price.
-Focused differentiation
. Concentrating on a narrow buyer segment (or market niche) and outcompeting rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals’ products
.
Keyed to offering carefully designed products or services to appeal to the unique preferences and needs of a narrow, well-defined group of buyers (as opposed to a broad differentiation strategy aimed at many buyer groups and market segments).
-Best-cost provider
. Giving customers more value for the money by satisfying buyers’ expectations on key quality/features/performance/service attributes while beating their price expectations.
