What is an exclusive right of a person or company to reproduce, publish, or sell a creative work?

In the promotion element of the marketing mix, there are four main areas. Personal selling is direct spoken communication betwee

MAVERICK [17]

Answer: advertising, publicity, and personal selling- that stimulates interest, trail or purchase by final customers or others in the channel.

Explanation: Sales promotion are promotional activities used to stimulate consumers into purchasing a certain product. Sales promotion usually takes the form of giving discounted prices to customers, giving out extra incentive or gift items, freebies, voucher cards, coupon and other promotional offers which gives consumers extra material benefit when they purchase an item. Promotional offers are usually made during certain periods such as festive seasons, company anniversary or occasionally in other to drive sales or to wow customers.

7 0

3 years ago

Read 2 more answers

When firms promote products to their own employees as part of an internal marketing effort, they are using a ______.

Anna007 [38]

Answer: pushing approach

Explanation: Push marketing refers to a sales technique in which corporations try to bring their products and services to consumers. The word push comes from the belief that advertisers are trying to push buyers towards their goods.

Common marketing tactics involve attempting to sell goods to directly to customers through corporation dealerships and bargaining with vendors to sell their goods to them, or setting up point-of-sale exhibits. To return for this greater visibility, these merchants may sometimes receive extra selling rewards.

Thus, from the above we can conclude that the correct answer is pushing strategy.

6 0

3 years ago

If the price of foam blanks used in surfboard production falls, what will happen in the market for surfboards?

kolezko [41]

Usually, this will cause a price deduction to get rid of available products..? plse, dbl..chk

3 0

3 years ago

At december 31, 2018,stevenson company overstated ending inventory by $36,000. how does this error affect cost of goods sold

jarptica [38.1K]

The Cost of Good Sold is $36,000 lower than it should have been and the net income is $36,000 higher than it should have been.

There are two formulas that are important to know for this question. The first is Beg. Inventory + Purchases - Ending Inventory = COGS. The second formula is Sales - Cost of Good Sold = Gross Profit.

If you reported a higher ending inventory it is going to result in a lower value for Cost of Good Sold. In this case the company had too high of an ending inventory by $36,000, which mean that the COGS is $36,000 lower than actual.

When you have a COGS that is lower than it should be you are going to have a gross profit which is overstated. The Income is overstated by $36,000.

5 0

3 years ago

Becker Tabletops has two support departments (Janitorial and Cafeteria) and two production departments (Cutting and Assembly). R

den301095 [7]

Answer:

A.Allocates costs to assembly department = $290,250

B.Allocated costs to cutting department =$274,000

C.Allocated costs to cutting department =$254,200

Explanation:

A. Calculation for the production department that is allocated the most support department costs under the direct method

Allocated costs to cutting department =

($62,000+ $126,750)

Allocated costs to cutting department=$188,750

Allocates costs to assembly department = ($248,000+$42,250)

Allocates costs to assembly department = $290,250

Based on the above calculation the production department that is allocated the most support department costs will be Assembly department because it has the highest allocated costs of the amount of $290,250

B) Calculation for the production department that is allocated the most support department costs under the sequential method

Allocated costs to cutting department = ($ 31,000+ $243,000)

Allocated costs to cutting department =$274,000

Allocates costs to assembly department = ($124,000+$81,000)

Allocates costs to assembly department = $205,000

Allocates costs to cafeteria department =$155,000

Based on the above calculation the production department that is allocated the most support department costs will be Cutting department because the department had the highest allocated costs of the amount of $274,000

C) production department is allocated the most support department costs under the reciprocal services method?

Allocated costs to cutting department = ($ 38200+ $216000) =$254200 ( most support cost allocated to Cutting department

Allocates costs to assembly department = ($152800+$72000) = $224000

8 0

3 years ago