Question

An internet strategy enabled nestlé usa to change its way of doing business and allowed the company to change its staid, risk-averse culture; from buying raw materials to processing purchase orders to marketing the roughly 2,000 products that make up its nearly 200 brands. employees worked to "make e-business the way we do business." nestlé usa used ____ change to reinvent the company.

Answer 1

I believe the answer is: large system
Large system intervention refers to an approach taken by a company in order to reinvent the company by changing all parts that involved in the operational process of the company. This type of intervention often happens when a company is forced to adapt into a new business environment.