I believe television is more effective than radio because, television provide a visual image of certain things, and people find visuals more appealing and favorite more than listening to someone speaking. The images tend to capture the mind of the viewer causing them to be more attracted to a certain thing, causing it to have a greater influence on public opinion. For example, If Pepsi chose to create an advertisement in a radio by just simply stating that it's refreshing and saying that you should buy it. But Coca Cola chose to make an ad on TV by showing people enjoying the drink by the pool in a summer day, you are more likely to chose Coke because it appealed to you more than Pepsi. So I think that's why Television is more effective in influencing public opinion than a radio.
Hope this helps you
Answer:
The answers are:
Explanation:
Strong situations - Strong situations (e.g., elevators, funeral, job interview) tend to mask differences in personality because of the power of the social environment
Weak situations - Weak situations (e.g., restaurant, party, living room) tend to reveal differences in personality
Answer:
dual coding hypothesis
Explanation:
Dual coding hypothesis was proposed by Allan Pavio in 1971 which describes cognitive techniques of dealing with verbal and non-verbal processing of information stimuli and it states that the ability to code an information input in two different ways (visual and imagery) increases the chance of remembering that item compared to if the stimulus was only coded one way (e.g in words alone)
You'd find the information in the Congressional records.
