Question

E-commerce creates a great deal of data on how consumers interact with a website. L.L.Bean keeps records that show how quickly consumers make decisions, how many alternatives they explore, and whether they stop without completing a purchase. When a manager sees an issue and proposes a solution, the company can easily test the solution. This is an example of:________.

Answer 1

Answer:

evidence based decision making

Explanation:

Evidence made decision making refers to making decisions about issues related to the company or person based on available information gathered through experiential evidence (i.e. things that happened before).

In this case, L.L. Bean has huge amounts of information about their customers and their purchasing habits. When the company must decide about any issue or proposed ideas, they will test those ideas with the information stored at their databases. It is a way of simulating a potential outcome based on existing evidence.