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kozerog [31]
3 years ago
7

An ad campaign to convince people to stop smoking features three teenagers bungee jumping off a bridge. When they reach the grou

nd, each grabs a soda can, opens it, and takes a sip. As the third person takes a drink, the can explodes and kills him. The final screen reads, "No other product than tobacco kills every third consumer." This ad is using a(n) _____ appeal.
Health
1 answer:
aliina [53]3 years ago
5 0

Answer:

fear appeal

Explanation:

Fear appeal -

It refers to the strategy to aware the people about the harmful effect of any product , activity or policy , is referred to as fear appeal .

The method is useful to make the people not to use the particular product in order to avoid the scary situation .

As in case the fear is generated in the minds of the people , it is the human tendency to avoid the situation , and thereby people does not use the product .

Hence , from the given scenario of the question ,

The correct answer is fear appeal .

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