Answer:
Benefits
Explanation:
Both existing and potential customers attached the value of a product to its perceived benefits rather than its technical features.
When selling a product, businesses should focus more on communicating the benefits of a commodity than its features. Customers are more concerned with the advantages they stand to gain by consuming goods or services.
Focusing on benefits allows a business to set high prices and differentiate the product from its competitors. Communicating benefits creates a psychological conviction on customers, making them want to buy the product, thereby increasing sales.
Answer:
D. All the answers are correct to increase the benefit of the company. here briefly why.
Explanation:
A . increasing the price of product B (whenever possible) does not affect its variable costs or fixed costs, which would result in a higher profit margin.
B. Increasing the marketin plans of product A means an increase in costs, if with fixed costs for advertising campaigns the contribution margin per unit will be the same, but total sales increase. If the marketing campaign affects variable costs (such as reducing the sales price by a certain amount), it will result in a smaller unit contribution, but a larger amount of sales, which will increase profits.
C. The reduction of these variable or any other variable cost (whenever possible) of product B will result in a greater unit contribution, then, increase profits
Answer:
$25,000 by charging consumers with more elastic demand only $5 and keeping the price for consumers with less elastic demand at $10
Explanation:
Price discrimination refers to the differentiation in the price of the product for every consumer that means the company charged different prices from the different customers
Also, in this it charges from the consumers having more elastic demand at less price. Here 2,000 units are purchased at $10 and the 1,000 units are purchased at $5 so the total quantity demanded is 3,000
The 25,000 units come from
= 2,000 ($10) + 1,000 ($5)
= 20,000 + 5,000
= 25,000
