There are three relevant types of rhetoric: logos, ethos, and pathos. Logos is based on logic, ethos is based on credibility, and pathos is based on emotion. All of these are used for persuasion in writing.
If you consider your given statement, it uses a logos, or logical, approach. Basic logic is dominant here in figuring that the everyday person wouldn't be able to afford a $2,400,000 car considering that many work jobs that don't pay nearly that much per year.
