OK i read this whole book and i would be able to help you with the question but its incomplete you need to write the choices it gave you in order to pick.
B. Considerate
Considerate, adj.
"Careful not to inconvenience or harm others."
Answer:
These advertisements appealed to Logos. They appealed to my sense of logic. By using facts and stats I was more inclined to believe everything it said! And by appealing to my sense of Logic I did not find it unethical.
Explanation:
Hope this helps.