Question

DizMart, a supermarket, is trying to improve the sales of its in-house packaged oats. While examining checkout data, DizMart learned that people who buy packaged oats also buy packaged milk. In this scenario, the use of data mining to find ways to improve sales of packaged oats also led to the discovery of a(n) _____.

Answer 1

Answer:

affinity pattern

Explanation:

Affinity patterns show associations that occur among objects in the real world.  These objects that show affinity patterns or association patterns are not complementary to each other and may not even be related to each other.

In this case, packaged oats and packaged milk have very little in common except that they are packaged or have some types of prior process done to them. But that is where similarities stop. The fact that people that buy packaged oats tend to buy packaged milk, is an affinity pattern.