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Minchanka [31]
3 years ago
15

Why do search ad extensions matter? A. The cost-per-click on ad extensions is lower than on a search ad headline B. They guarant

ee higher engagement for advertisersC. They increase ad quality and drive lower conversion costsD. They increase engagement and influence ad quality
Business
1 answer:
Alex3 years ago
7 0

Answer:

Option A, The cost-per-click on ad extensions is lower than on a search ad headline

Explanation:

Ad extensions provide better user interactions options and they allow people to take direct action from the search results.  

More clicks can easily be obtained through ad extension and make an add cost effective (by reducing the cost incurred per click) and appealing.  With reduced cost per click, as extension also guarantee higher engagement for advertisers and hence increase influence and quality

Hence, option A is correct

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Answer:

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1. Debit Deferred Revenue $2,000

Credit Rent Revenue $2,000

To record rent revenue for December.

2. Debit Insurance Expense $6,600

Credit Prepaid Insurance $6,600

To record the insurance expense for the year.

3. Debit Salaries Expense $3,000

Credit Salaries Payable $3,000

To record the unpaid salaries expense.

4. Debit Interest Expense $250

Credit Interest Payable $250

To accrue interest expense for 2 months.

5. Debit Supplies Expense $3,900

Credit Supplies $3,900

To record the supplies used during the year.

Explanation:

a) Data and Calculations:

1. Rent Revenue = $2,000 ($4,000/2)

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5. Office Supplies:

Beginning balance $1,000

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Ending balance          500

Supplies Expense $3,900

b) Adjusting journal entries are made in order to allocate revenue and expenses to the period in which they are earned or incurred.  This agrees with the accrual concept and the matching principle of generally accepted accounting principles, which require that revenue and expenses are recognized in the period they occur instead of when cash is exchanged.

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