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notsponge [240]
3 years ago
11

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.A. micromarketing; loyaltyB. geographic; loyaltyC. behavioral; geodemographicD. lifestyle; macromarketingE. geodemographic; lifestyle
Business
1 answer:
Nezavi [6.7K]3 years ago
6 0

Answer: Option E  

                 

Explanation: In simple words geographic segmentation refers to the study under which the organisation studies its population based upon any characteristics for the purpose of marketing.

Similarly lifestyle segmentation refers to the study of ongoing change in taste and preferences of the population.

In the given case, Kim kayak first identified the population of the retires and then identified their needs and preferences.

Hence from the above we can conclude that the correct option is  E.

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Business Solutions sells upscale modular desk units and office chairs in the ratio of 3:2 (desk unit:chair). The selling prices
Doss [256]

Answer:

Results are below.

Explanation:

<u>First, we need to calculate the selling price per composite unit:</u>

<u></u>

selling price per composite unit= 1,280*0.6 + 530*0.4

selling price per composite unit= $980

<u>Now, the unitary variable cost per composite unit:</u>

Variable cost per composite unit= 780*0.6 + 280*0.4

Variable cost per composite unit= $580

<u>To calculate the break-even point in units, we need to use the following formula:</u>

Break-even point in units= fixed costs/ contribution margin per composite unit

Break-even point in units= 150,000 / (980 - 580)

Break-even point in units= 375

<u>Finally, the number of units per product:</u>

Desks= 375*0.6= 225

Chairs= 375*0.4= 150

4 0
3 years ago
Organizational structure refers to formalized patterns of interactions linking Tasks, Technologies and Processes
snow_tiger [21]

Answer:

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8 0
2 years ago
In a 1953 speech, President Dwight Eisenhower listed some things that cost about as much as "one modern heavy-duty bomber": a mo
jarptica [38.1K]

Answer: In Dwight Eisenhower's speech the key points he was trying to make were <em>using scarce resources involves trade offs </em>and the <em>United States government only had so much money.</em>

The correct answers are A and B.

Explanation:

The speech that was given by Eisenhower in 1953 was called "The Change of Peace." He states in this speech that if there is a danger that exists anywhere in the world, then it is shared by all the people. He goes on state that hope should be equally shared by all the people. He then speaks about atomic warfare and atomic bombs and how the U.S and Russia knows the secrets to atomic bombs.

5 0
3 years ago
Our company manufactures and sells calculators for $90 each. A major University has offered us $70 per calculator for a one-time
sergiy2304 [10]

Answer:

Increase in operating income by $5,000

Explanation:

Firstly, we shall compute the additional cost of this order,

Variable Cost = Direct material + Direct Labor + Variable factory overhead

= $25 + $20 + $15 = $60

Note: Fixed cost will not form part of this decision, as the company has additional capacity lying idle, thus no additional fixed cost will be incurred, and the fixed cost allocated i.e. $12 per unit is not relevant, as is just allocation and not incurred, it is a kind of sunk cost allocated.

Relevant cost = $60 per unit

Selling price per unit = $70 per unit

Contribution to profit = $70 - $60 = $10 per unit

Total increase in operating income = $10 \times 500 = $5,000

Thus operating income will increase by this amount.

Increase in operating income by $5,000

8 0
3 years ago
:
Rasek [7]
Hi the correct answer would be C hope this helps you!
Good luck!
3 0
2 years ago
Read 2 more answers
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