1answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
notsponge [240]
4 years ago
11

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.A. micromarketing; loyaltyB. geographic; loyaltyC. behavioral; geodemographicD. lifestyle; macromarketingE. geodemographic; lifestyle
Business
1 answer:
Nezavi [6.7K]4 years ago
6 0

Answer: Option E  

                 

Explanation: In simple words geographic segmentation refers to the study under which the organisation studies its population based upon any characteristics for the purpose of marketing.

Similarly lifestyle segmentation refers to the study of ongoing change in taste and preferences of the population.

In the given case, Kim kayak first identified the population of the retires and then identified their needs and preferences.

Hence from the above we can conclude that the correct option is  E.

You might be interested in
In addition, your MARGIN PER UNIT must cover another set of important but potentially large costs. To investigate these addition
babymother [125]

Effect of Contribution Margin on the other costs is given below

Explanation:

1.Contribution margin per unit is the net amount that each additional unit sold contributes towards a company's fixed costs and profit. It equals the difference between the product's sales price and variable cost per unit.It represents the incremental money generated for each product/unit sold after deducting the variable portion of the firm's costs.Also known as dollar contribution per unit, the measure indicates how a particular product contributes to the overall profit of the company. It provides one way to show the profit potential of a particular product offered by a company and shows the portion of sales that helps to cover the company's fixed costs. Any remaining revenue left after covering fixed costs is the profit generated.

2.The Formula for Contribution Margin Is

The contribution margin is computed as the difference between the sale price of a product and the variable costs associated with its production and sales process.

Contribution Margin=Sales Revenue - Variable Costs

3.The contribution margin is the foundation for break-even analysis used in the overall cost and sales price planning for products. The contribution margin helps to separate out the fixed cost and profit components coming from product sales and can be used to determine the selling price range of a product, the profit levels that can be expected from the sales, and structure sales commissions paid to sales team members, distributors or commission agents.

4,The contribution margin represents the portion of a product's sales revenue that isn't used up by variable costs, and so contributes to covering the company's fixed costs.

The concept of contribution margin is one of the fundamental keys in break-even analysis.

Low contribution margins are present in labor-intensive companies with few fixed expenses, while capital-intensive, industrial companies have higher fixed costs and thus, higher contribution margins

3 0
3 years ago
Glass walls
Goshia [24]

Answer:

the anwser is A i searched it up

3 0
4 years ago
Bakery A uses 60 bags of flour each month. The flour is purchased from a supplier for a price of $80 per bag and an ordering cos
jasenka [17]

I don't what the answer is but I will look for it

3 0
3 years ago
An investor purchases a share of stock today for $27.50 and holds it for a year. During the year the stock pays $4.50 in dividen
marysya [2.9K]

Answer:

Dividend yield = 16.3636%

Explanation:

As for the information provided:

Dividend yield = $4.50

And that amount is earned on the investment amount of $27.50.

The current price as stated in the formula is on which you receive the dividend.

Dividend yield = \frac{4.50}{27.50} \times 100 = 16.3636%

As the selling price is the price at which the investment in shares is sold.

That the difference in between the selling price and the price at which it is purchased is capital gain.

4 0
4 years ago
Marketers of sunscreen tend to market the product more heavily in the midwest during summer months. this group of buyers is most
Finger [1]
<span> <span><span>

</span> </span></span>

 

The sunscreen marketers segmented group of buyers probably by​ occasion segmentation where they tend to market the product more heavily in the Midwest during summer. Occasion segmentation is dividing the market into groups according to different occasions example: as when the consumers actually buy, plan to buy or use the product and others are assumed to be pertinent for a specific event, time or day.





4 0
3 years ago
Other questions:
  • if I left from Florida tonight at 10pm and my flight will land in California at 3am. how long would the flight be?
    8·1 answer
  • First City Bank pays 9 percent simple interest on its savings account balances, whereas Second City Bank pays 9 percent interest
    10·1 answer
  • Businesses are motivated to organize as corporations because stockholders in a corporation have _______ liability for corporate
    15·1 answer
  • Price floors and price supports set a minimum price below which a good or service cannot be sold. Minimum wage laws and agricult
    11·1 answer
  • Fifty percent of an HIM department’s staff have a nationally recognized credential. This is an example of what type of indicator
    12·1 answer
  • In the workplace leaders at every level in every department are important if the company is going to suceed. True or False
    13·1 answer
  • Which type of clause enables a seller to keep a property on the market after receiving a contingent offer, and to accept an offe
    12·1 answer
  • Why do producers and consumers need each other
    11·1 answer
  • When capital is plotted on the vertical axis and labor is plotted along the horizontal​ axis, the marginal rate of technical sub
    12·1 answer
  • G To what extent do managers need to have experience in accounting and with financial statements?
    11·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!