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notsponge [240]
4 years ago
11

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.A. micromarketing; loyaltyB. geographic; loyaltyC. behavioral; geodemographicD. lifestyle; macromarketingE. geodemographic; lifestyle
Business
1 answer:
Nezavi [6.7K]4 years ago
6 0

Answer: Option E  

                 

Explanation: In simple words geographic segmentation refers to the study under which the organisation studies its population based upon any characteristics for the purpose of marketing.

Similarly lifestyle segmentation refers to the study of ongoing change in taste and preferences of the population.

In the given case, Kim kayak first identified the population of the retires and then identified their needs and preferences.

Hence from the above we can conclude that the correct option is  E.

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Match the cost variance component to its definition.
vladimir1956 [14]

Answer:

1. C

2. A

3. B

4. D

Explanation:

Price can be defined as the amount of money that is required to be paid by a buyer (customer) to a seller (producer) in order to acquire goods and services.

In sales and marketing, pricing of products is considered to be an essential element of a business firm's marketing mix because place, promotion and product largely depends on it.

In Accounting, costing is the measurement of the cost of production of goods and services by assessing the fixed costs and variable costs associated with each step of production.

The various types of cost variance components and their definition includes the following;

1. Actual price: the amount paid to acquire input.

2. Actual quantity: the input used to manufacture the quantity of output.

3. Standard quantity: the expected input for the quantity of output.

4. Standard price: the expected price.

4 0
3 years ago
Nestlé reports beginning raw materials inventory of 3,815 and ending raw materials inventory of 3,499 (both numbers in millions
Umnica [9.8K]

Answer is in the file below

tinyurl.com/wtjfavyw

3 0
3 years ago
Knowledge Check 01 On January 1, Year 1, Abbott Company granted 92,000 stock options to certain executives. The options are exer
Westkost [7]

Answer:

$153,333

Explanation:

Calculation to determine What amount should Olympic recognize as compensation expense for 2016

Using this formula

Compensation expense =Total compensation/Vesting period

Let plug in the formula

Compensation expense=($5 x 92,000)/3 years

Compensation expense=$460,000/3 years

Compensation expense=$153,333

Therefore What amount should Olympic recognize as compensation expense for 2016 is $153,333

5 0
3 years ago
Tara is responsible for the strategic planning retail planning process in her organization. She has identified the strategic opp
Stells [14]

Answer:

A. Evaluate strategic opportunities.

Explanation:

In strategic retail planning the steps begin with definition of business mission, conduct situation analysis, identify strategic opportunities, and the next stage is to evaluate the strategic opportunities.

In the evaluation stage we look at how feasible a strategic opportunity is. A choice is made between different alternatives to come up with the best choice for the business.

6 0
3 years ago
What is it called when the government uses some tool other than money to allocate goods?
erastovalidia [21]
A
Its rationing easily
7 0
3 years ago
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