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notsponge [240]
4 years ago
11

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.A. micromarketing; loyaltyB. geographic; loyaltyC. behavioral; geodemographicD. lifestyle; macromarketingE. geodemographic; lifestyle
Business
1 answer:
Nezavi [6.7K]4 years ago
6 0

Answer: Option E  

                 

Explanation: In simple words geographic segmentation refers to the study under which the organisation studies its population based upon any characteristics for the purpose of marketing.

Similarly lifestyle segmentation refers to the study of ongoing change in taste and preferences of the population.

In the given case, Kim kayak first identified the population of the retires and then identified their needs and preferences.

Hence from the above we can conclude that the correct option is  E.

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Answer: A. a credible threat that if entry occurs the firm is willing to produce more than they would otherwise.

Explanation:

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How does dr.king relate James and John to everyone else?
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3 years ago
In each of the following transactions ( a ) through ( c ) for Romney's Marketing Company, use the three step process illustrated
-Dominant- [34]

Answer:

Romney's Marketing Company

Using the three-step process to record the adjusting entry at year-end December 31, 2015:

a1. Expense was incurred

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3 years ago
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Rachel’s Candelabra Shoppe sells candles to clients for $6.00 each. The variable cost to produce each candle is $2.25 per candle
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Answer:

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