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notsponge [240]
3 years ago
11

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.A. micromarketing; loyaltyB. geographic; loyaltyC. behavioral; geodemographicD. lifestyle; macromarketingE. geodemographic; lifestyle
Business
1 answer:
Nezavi [6.7K]3 years ago
6 0

Answer: Option E  

                 

Explanation: In simple words geographic segmentation refers to the study under which the organisation studies its population based upon any characteristics for the purpose of marketing.

Similarly lifestyle segmentation refers to the study of ongoing change in taste and preferences of the population.

In the given case, Kim kayak first identified the population of the retires and then identified their needs and preferences.

Hence from the above we can conclude that the correct option is  E.

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Suppose that the demand elasticity for cigarettes is equal to 2.0. If the demand elasticity for Camel cigarettes is equal to 6.0
Lostsunrise [7]

Answer:

Let understand what elastic and inelastic demand is:

- If the small change in price causes heavy change in the quantity demanded then the demand is said to be elastic.

- Opposite to it is inelastic where even there is a very high change in the price but there is not so much effect on the quantity demanded.

Here, Camel cigarettes has a price elasticity of demand which is equal to 6 which means if the price suddenly increased, the quantity demanded will decrease. If any cigarette is having price elasticity of demand less than 2, it means it has less elasticity or if price increases very much then quantity demanded will not be affected so much.

8 0
3 years ago
To determine a product selling price based on the total cost method, management should include: Multiple Choice Total product an
Free_Kalibri [48]

If one wants to determine the selling price of a product using the total cost method, the management should use Total product costs plus a markup.

<h3>What is total cost method?</h3>

When using the total cost method, the company takes into account the full cost of producing the good in question. This includes total product cost only.

A markup is then added to the total cost to find a suitable selling price that allows for a projected level of profit.

Find out more on the total cost method at brainly.com/question/6480601.

4 0
2 years ago
Lewis Inc. owns 40% of Morgan and applies the equity method. During the current year, Lewis buys inventory costing $400,000 and
Alchen [17]

Answer:

The correct answer is a) $24,000

Explanation:

At the end of the year, Morgan still holds $140,000 of this merchandise

Lewis Inc. owns 40% of Morgan and applies the equity method

40% = 0.4

$140,000 x 40% = $56,000

Lewis buys inventory costing $400,000 and sells it to Morgan for $700,000.

$700,000 - $400,000 = $300,000

=$56,000 x ($300,000 ÷ $700,000)

=$56,000 x 0,428571429

= $24,000

7 0
2 years ago
Economic efficiency in a competitive market is achieved when
Ludmilka [50]

Answer:

when you operate with your own products

Explanation:

economically doing well on business and people loving the pricws

6 0
2 years ago
Read 2 more answers
An investment offers a total return of 15 percent over the coming year. Janet Jello thinks the total real return on this investm
Sonbull [250]

Answer:

6.78%

Explanation:

Data provided in the question:

Total return i.e nominal rate = 15% = 0.15

Real return = 7.7% = 0.077

Now,

Inflation rate = \frac{\textup{1 + Nominal rate}}{\textup{1 + Real return }}  - 1

on substituting the respective values, we get

Inflation rate = \frac{\textup{1 + 0.15}}{\textup{1 + 0.077}}  - 1

or

Inflation rate = [ 1.15 ÷ 1.077 ] - 1

or

Inflation rate = 0.0678

or

Inflation rate = 0.0678 × 100% = 6.78%

6 0
3 years ago
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