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notsponge [240]
3 years ago
11

Kim's Kayak Tours initially identified active retirees living in the retirement community nearby as one of its target markets. K

im then tailored her service and marketing message to the interests and schedules of that audience. Kim initially used __________ segmentation and then used __________ segmentation.A. micromarketing; loyaltyB. geographic; loyaltyC. behavioral; geodemographicD. lifestyle; macromarketingE. geodemographic; lifestyle
Business
1 answer:
Nezavi [6.7K]3 years ago
6 0

Answer: Option E  

                 

Explanation: In simple words geographic segmentation refers to the study under which the organisation studies its population based upon any characteristics for the purpose of marketing.

Similarly lifestyle segmentation refers to the study of ongoing change in taste and preferences of the population.

In the given case, Kim kayak first identified the population of the retires and then identified their needs and preferences.

Hence from the above we can conclude that the correct option is  E.

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2 years ago
The amount of assets per dollar of equity capital is called the Question 9 options: A) equity ratio. B) equity multiplier. C) as
S_A_V [24]

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6 0
3 years ago
Assume you have a business that provides products to older people. Looking ahead, you have reason to expect ________Assume you h
butalik [34]

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increasing sales, because your target population is increasing in size.

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6 0
3 years ago
LO 4.4How is the predetermined overhead rate applied?
soldier1979 [14.2K]

Answer:

Please see explanation.

Explanation:

Once the factory overhead rate is determined using the estimated amount of factory overhead and estimated  base, it is used to charge overhead cost to the jobs, products or work performed.

Since, not all overhead costs are known at the time of making the product, (such as electricity bill is received after  the month end) therefore, the estimated rate is used to apply the overhead cost to the job or product using actual  activity level. This is called absorption or application of overheads to the products / jobs.

Due to this, at each period end, the management calculates and compares the actual overhead cost with the  applied overhead cost and determine the over or under applied overheads.

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3 years ago
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