During marketing testing stage of the new-product development process does a marketer develop a prototype for alpha or beta testing.
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Definition of market testing</h2>
Market testing describes research that can help maketers understand how well a particular product is performing, given a specific market location or audience.
While similar to product testing, market testing focuses on how a product can perform in a market environment rather than on the structure or effectiveness of the product itself. Companies can hire market testing professionals to help launch new products or to analyze and adjust marketing strategies for existing products.
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Strategy type of market testing</h3>
There are various market testing strategies that researchers can use to learn about a product. Some specific types of market testing include:
1. Focus groups
To create a focus group, marketers gather a small group of people to discuss certain aspects of a product, service, or marketing to gain insight and make improvements based on their feedback.
Researchers can create focus groups at random or by selecting certain types of individuals to represent customers.
2. A/B testing
Also known as split testing, A/B testing involves comparing two versions of the same product or advertising strategy to learn which is more effective for the target audience.
3. Small-scale product launch
Also known as a regional rollout, this type of market testing involves launching a product into a selected test market in a specific city or region to see how they react.
Researchers can then use the feedback they receive to improve a product or marketing plan before attempting a wider launch.
4. Eye track testing
Eye track testing can help researchers understand where a person is looking when viewing a website page or advertisement. This can help them learn which visual ad elements are getting the most attention so they can use them more often.
5. Incrementality testing
To perform incrementality testing, the advertiser creates a group of test subjects and a group of control subjects. They then showed the test subjects' ads and compared the conversion rates for the test group with the control group to learn about the effectiveness of the advertising campaigns.
Learn more about market testing at brainly.com/question/7200804.
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