Question

Land's End allows customers buying shirts to choose from a variety of fabrics, types of collar and sleeve, based on the customer's specific measurements, capitalizing on new technologies to mass customize its products and services. This is an example of:
a. mass marketing
b. niche marketing
c. concentrated marketing
d. micromarketing
e. segment marketing

Answer 1

Answer: Micromarketing.

Explanation:

Micromarketing is applied by Land's end clothing company, where different tiny sections of a market are being targeted by the clothing designs and sizes produced. Micromarketing is form of marketing, where a smaller section of a large market is a company's target for sales.