Question

Marketers who want to assess what their customers think about their goods and services can collect data from blogs, social media sites, and online reviews. This process is called _______ analysis.
a) advertising
b) sentiment
c) conversion
d) keyword

Answer 1

Answer:

Keyword Analysis

Explanation:

Marketers who want to assess what their customers think about their goods and services can collect data from blogs, social media sites, and online reviews. This process is called keyword analysis.  

Keyword analysis refers to the process of analyzing the keywords or search phrases that bring your customers and potential customers to your website. Hence, keyword analysis could be said to be the foundation of search marketing campaigns.

Answer 2

Answer:

The answer is B. Sentiment analysis.

Explanation:

There is a growing need for marketers to determine the impact of the products and services on customers especially on a social perspective. With the existence of social network, this has become possible by carrying out sentiment analysis. This implies that the possibility for marketers to assess the social opinion, either positive or negative, of goods and services through the identification, analysis, interpretation of texts, surveys, social media sites is done through sentiment analysis. For example, skimming and scanning through reviews to identify expressed or text emotions such as joy, hate ets is a form of sentiment anlaysis.