Question

In 2001 chipotle, a fresh mexican grill, committed to increase its use of naturally raised meat, organic produce, and dairy without added hormones. in 2015, after listening to its customer base, it now offers all organic, non-gmo (non-genetically modified organism) ingredients for its meals. chipotle is using what type of marketing approach?

Answer 1

Their marketing approach is listening to customer feedback. Basing some marketing and some ways they produce their food on customer feedback can be both beneficial and work out well as long as it's cost effective and doesn't hinder sales much.