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svet-max [94.6K]
3 years ago
12

With 34,000 restaurants worldwide and a daily customer count of 69 million people, mcdonald's manages its product mix to generat

e excitement, combat competition, and encourage return visits. in recent years, mcdonald's has introduced dozens of menu items including mcwrap sandwiches, quarter pounder variations, spicy chicken wings, and refreshing fruit smoothies. some of these started in the kitchens of local franchisees, some came out of the executive chef's headquarters kitchen, and some were the result of experiments in the company's regional "food studios." you're part of the company's marketing team, working on developing and managing menu items for the company's u.s. restaurants. one of the new chicken sandwiches has been selling well in one or two states but not across the country. there are three options for deleting a poorly performing product from a company's product mix; phase-out, run-out or immediate drop. select the most appropriate product deletion option for each passage: retain marketing support where the sandwich is still selling well to spark sales, while withdrawing marketing support in areas where sales are weak is an example of the product deletion option. instead of trying to reinvigorate the product, leave it as it is and leave the marketing as it is until sales die out on their own is an example of the product deletion option. remove the sandwich from the market right away to save money is an example of the product deletion option.
Business
1 answer:
lidiya [134]3 years ago
4 0
Oml so much to read ...
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In terms of the increasing complexity in media buying and selling, _____ often employ(s) communications vehicles outside traditi
Cerrena [4.2K]

Answer:

Value-added packaging

Explanation:

Value-added packaging is self-explanatory, you try to make a packaging that adds more value to the customer. Since every customer will see the package, you can reach them more than traditional media planning. The value itself can vary widely. By making an artistic design, the customer can better impression about the product. A premium looked packaging will show more prestige to the customer. Some creative packaging can efficiently save space while still protecting the product.

3 0
2 years ago
In a certain economy, the components of planned spending are given by:
viktelen [127]

Answer:

B) 790-700r

Explanation:

Aggregate Expenditure is the expenditure by all the sectors of economy. By Households = Consumption (C), By Firms = Investment (I), By government = Govt spending (G) & tax leakages (T), By Rest world = Next Exports (NX).

Autonomous Expenditure is the level of expenditure in economy, which doesn't depend on level of Income = Y.

AE = C + I + G + NX

[500 + 0.8 (Y-150) - 300r] + [200 - 400r] + 200 + 10

500 + 0.8Y - 120 - 300r + 200 - 400r + 210

500 - 120 + 200 + 210 - 300r - 400r + 0.8y  

790 - 700r + 0.8y

As, it can be seen that the part of AE = '790 - 700r', excluding '0.8y' : is not dependent on Income Y. So, it is Autonomous Expenditure

4 0
3 years ago
The journal entry to record employer payroll taxes owed affects ______.
weeeeeb [17]

Answer:

a) liabilities only

Explanation:

The journal entry to record the payroll tax expense is shown below:

Payroll tax expense A/c Dr

     To Social security tax payable A/c

     To Medicate tax payable A/c

     To State Unemployment tax payable A/c

     To Federal Unemployment tax payable A/c

(Being the payroll tax expense is recorded)

The payroll tax expense is shown on the debit side of the income statement whereas payroll tax payable is shown on the liabilities side of the balance sheet

5 0
3 years ago
Which one of these affects the length of the cash cycle but not the operating cycle? A) Inventory period B) Accounts payable per
kifflom [539]

Answer:

E) Both the accounts receivable and the accounts payable periods

Explanation:

The account receivable and the accounts payable affect the length of the cash cycle. This is because, the longer the cash cycle, the more likely a firm will need external financing.

4 0
3 years ago
Suppose tickets for a regular seat at Super Bowl XXXVII cost just $500 when bought at face value (the cost at the box office). S
kakasveta [241]

Answer:

e. The monetary price paid to obtain the ticket.

Explanation:

The opportunity cost represent the best rejected alternative of the resources used.

If a person goes to the Super Bowl, the opportunity cost is any other entertainment show it renounce to see and any other use of the 500 dollar it used to acquire the ticket.

6 0
3 years ago
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