Question

With 34,000 restaurants worldwide and a daily customer count of 69 million people, mcdonald's manages its product mix to generate excitement, combat competition, and encourage return visits. in recent years, mcdonald's has introduced dozens of menu items including mcwrap sandwiches, quarter pounder variations, spicy chicken wings, and refreshing fruit smoothies. some of these started in the kitchens of local franchisees, some came out of the executive chef's headquarters kitchen, and some were the result of experiments in the company's regional "food studios." you're part of the company's marketing team, working on developing and managing menu items for the company's u.s. restaurants. one of the new chicken sandwiches has been selling well in one or two states but not across the country. there are three options for deleting a poorly performing product from a company's product mix; phase-out, run-out or immediate drop. select the most appropriate product deletion option for each passage: retain marketing support where the sandwich is still selling well to spark sales, while withdrawing marketing support in areas where sales are weak is an example of the product deletion option. instead of trying to reinvigorate the product, leave it as it is and leave the marketing as it is until sales die out on their own is an example of the product deletion option. remove the sandwich from the market right away to save money is an example of the product deletion option.

Answer 1

Oml so much to read ...