The relationship between Pepe’s pizzeria and its consumer
functions at the level of the relationship marketing continuum in the social
interaction. This level focuses more on the relationship and interaction of the
people or the society of which the pepe’s pizzeria and the consumers are in the
level of social interaction as they establish a relationship between the two
parties.
Answer:
if it can be readily exchanged for another asset or good
Explanation:
An asset is liquid if it can be easily be exchanged for another asset or good or converted to cash. cash ( currency) is the most liquid asset.
an house for example is less liquid when compared to cash. this is because before it can be converted to cash or exchanged for another asset, it must first be valued, then we have to find a buyer and this process can range from days to years. this makes a house less liquid when compared with a house.
I believe the question you're asking is cut off...
Answer:
Intensive.
Explanation:
In this scenario, Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocery store, go to any discount store, or even buy some out of a vending machine. The reason Mike has so many options to buy gum is because chewing gum companies strive for intensive channel coverage.
An intensive channel coverage is a sales method which is typically focused on providing varieties of sales outlets or channels for customers to buy their desired products.
Companies operating under the intensive channel coverage, are usually aimed at saturating the market with their products, by using all available sales outlets.
<em>Hence, Mike had so many outlets where he could buy gum from because chewing gum companies strive for intensive channel coverage in order to reach out to potential customers. Other examples of companies that use the intensive coverage channel are cigarette, beer etc. </em>
I would say the answer is D
