Question

Examine a Department of Education advertising campaign that promotes literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.
The purpose of your response essay will be to
(A) identify the general audience of the advertising campaign.
(B) explain the content of the Department of Education’s ad campaign.
(C) analyze the Department of Education’s literacy ad campaign.
(D) write a new advertising campaign for the Department of Education.

Answer 1

Answer:

(C) analyze the Department of Education’s literacy ad campaign.

Explanation:

The question asks the student to review a literacy campaign of the education department that promotes literacy and to make a formal essay, where it discusses the activities and important points of that department. With this information we can conclude that the main objective of the essay that the student should do is to analyze the literacy advertising campaign of the Department of Education, through an analysis of the target audience and the techniques used by this campaign.

Answer 2

Answer: C Analyze the Dept. of Education's literacy ad campaign

Explanation:

you want to explain the persuasive technique or techniques that are being used, such as association or universal appeal, or many others. Then you want to go into detail when you evaluate what makes each ad effective. So in other words, what makes that technique work with that audience to achieve that purpose.