When a firm is experiencing lesser profit it can come up
with different strategy to improve its present product rather than developing
new product because improving present product involves lesser cost therefore
more profit. The answer is B. Product Extension and C. New product placement.
Reintroduction is one way, it is launching the product
using more creative sales and marketing strategy. It can target a new market segment,
provide more information about the product and use more appealing
advertisements. The product’s packaging can also be changed to make it look
more attractive and fresh.
Product
extension can be use as it is targeting a new market. It can
involve exporting the products. This strategy may be costly but when successful
will level up your product’s quality as it passed exporting quality. It is
changing the market NOT the product.
New
product Placement is a strategy where in the products are
advertised by placing it in media. The products are shown for example in
movies, the character uses the products that way it can give awareness to the
viewers how the products can be used and also the brand and name of the
products are advertised without direct reference to the product. It doesn’t
involve changing the product’s feature only the product placement is changed to
a new one.
<span>Rebranding can also be used. It is introducing your
product with a new name, changing the product’s name not only its packaging but
the total appearance. It gives the product a whole new image to target new
image audience or expand its audience.</span>
Answer:
The US is the largest economy in the world, but it only represents about 1/4 of the total. That means that the opportunities of earning higher profits and effectively using all their resources increases dramatically when you serve the whole world. E.g. Apple is the mot valuable firm in the world and about 60}% of its revenue comes from foreign markets. Something similar applies to most large corporations, that would be much smaller and less profitable is they only served the US market.
Answer:
$7,580
Explanation:
In April of this year, Tim paid $1,160 with his state income tax return for the previous year.
Tim had $5,200 of state income tax
Tim made estimated payments of $1,220 of state tax.
Therefore:
$1,160 + $5,200 +$1,220=$7,580
Tim can deduct the state taxes paid with state income tax return for the previous year, state tax which was withheld during the year, and estimated payments of state tax, a total of $7,580 in which the expected refund next year will not affect the deductions for this year, due to the fact that it may be taxable next year under the tax benefit rule.
Answer:
$38,100 ; $45,600 and $0
Explanation:
The computation is shown below:
For amount transferred from the income summary account to the Retained Earnings account in the third closing entry i.e net income or net loss
As we know that
Net income = Total revenues - total expenses
Commission revenue $49,700
Rent revenue $7,300
Less: expenses
Depreciation expense - $5,200
Utilities expense -$8,600
Supplies expense -$5,100
Net income $38,100
The balance in retained earning account is
= Opening retained earning balance + net income - dividend paid
= $22,500 + $38,100 - $15,000
= $45,600
And, the balance in depreciation expense account is zero as this depreciation expense account is closed while closing the expenses account i.e utilities expense, supplies expense and depreciation expenses
Answer:
Explanation:
Integrated Marketing Communications or IMC is an approaching in marketing that seeks to ensure a unified experience for a firm's customers, marketing efforts and even mangement across various channels of communication. IMC tries to ensure that a links are maintained among all forms of messages and communications between the firm and its consumers.
IMC not only ensure the integration of promotional or marketing tools to ensure harmony, it also ensures that marketing activities are constantly in line with the firm's strategies and objectives.
IMC seeks to integrate all levels of communcation including vertical, horizonal, external and internal levels of communication to strengthen its communcation lines and marketing activities.
Donna's approach constantly marries her firm's marketing activities with the company's strategies and goals through an integrated communication system that is constantly and consistently active for instructions as well as feedbacks. The approach believes that an organisation's objectives are better and easily achieved when all communication tools and channels work in harmony to create one voice.
