Question

?the management of zilo toys inc., a toy manufacturing company, believes that the longer the customers spend deciding what to purchase, the less likely they are to purchase more items. in order to determine the average time customers spend in purchasing toys from the store, the management employees time to observe the customers as they discuss which toys to buy. he then reports his findings to the management. in this scenario, tim is engaging in _____.

Answer 1

In the scenario given above, Tim is engaging in OBSERVATION RESEARCH. Observation research, also called field research is a type of non-experimental research in which a researcher is observing an ongoing natural behaviour that is occurring in a natural setting. The result of analysis of this behaviour can help a company to serve its customers better.